Marketplace Brand Protection
& Enforcement · ESQgo, PC
Partner Program // For E-Commerce Marketing Agencies

You grow their brand.
We protect their revenue.

A referral partnership between ESQgo and the agencies building e-commerce brands — engineered to make your marketing perform, your clients renew, and your authority grow.

Partner with us
partners@esqgo.com
esqgo.com
Partner Program
The Blind Spot // 01

You drive the demand.
Someone else captures it.

While your campaigns generate traffic and sales, unauthorized sellers, gray-market resellers, and counterfeiters move onto your client's listings — winning the Buy Box, undercutting MAP, and diverting the conversions your media paid for.

Hijacked

Lost Buy Box

Unauthorized sellers seize the Buy Box and intercept sales your ads generated.

Eroded

MAP & pricing

Price undercutting collapses margins and trains shoppers to wait for the cheapest listing.

Distorted

Attribution

Leakage drags ROAS and makes strong campaigns underperform.

The leakage never appears in the ad dashboard — but it shows up in your results.
ESQgo · Partner Programpartners@esqgo.com
Partner Program
Why Partner // 02

A new layer of value —
for your clients and your agency.

01

Protect the results you create

Channel integrity means cleaner attribution, stronger ROAS, and campaigns judged on real performance. Enforcement makes your work look as good as it already is.

02

Offer a service you can't staff

Marketplace legal enforcement sits outside an agency's scope. Through ESQgo, you extend it to clients without hiring attorneys or carrying the liability.

03

Grow your authority with ours

Co-marketing with a recognized enforcement firm — podcast features, joint webinars, co-branded research — puts your agency in front of the right brands.

ESQgo · Partner Programpartners@esqgo.com
Partner Program
The Engine // 03

Most brands have walls.
BELU™ builds moats.

BELU™ Brand Enforcement isn't a legal expense — it's a compounding asset. Two engines, one subscription: always-on marketplace enforcement that stops revenue leakage from day one, and a systematic 18-month IP moat that builds the infrastructure acquirers pay a premium for.

ENGINE 01 — ALWAYS ON

Continuous Enforcement

From day one, unauthorized sellers, gray-market resellers, and counterfeiters are monitored, actioned, and removed across marketplaces — recovering revenue continuously.

ENGINE 02 — 18 MONTHS

The IP Moat

Five dimensions built in sequence — each one making the next more powerful, until the brand has strong foundations that buyers will fight for.

$100K+ in standalone legal deliverables, delivered as one subscription — plus a certified enforcement record that protects your client's exit multiple.
Standalone value illustrative, at boutique IP-firm rates.
ESQgo · Partner Programpartners@esqgo.com
Partner Program
The Moat // 04

The five dimensions
of the moat.

Built in sequence. Each one compounding on the last.
1
Months 1–3

Registered IP Rights

Every trademark, copyright, and design-patent gap identified and tracked, with ongoing renewal monitoring.

2
Months 4–6

Brand Standards Architecture

Warranty, quality-control, and authentication standards drafted from scratch — making gray-market goods provably inferior.

3
Months 7–10

Contractual Infrastructure

MAP policy, distribution and authorized-seller agreements executed — closing distribution leaks at the source.

4
Months 11–12

Enforcement Intelligence

Material Difference Memorandum and a Certified Enforcement Record — an attorney-certified exit asset.

5
Months 12–18

Market Intelligence

Seller Entity Map and cross-client Category Intelligence — proprietary signal no single brand can produce alone.

ESQgo · Partner Programpartners@esqgo.com
Partner Program
The Partner Offer // 05

A day-one offer
you can put in your pitch.

Two benefits your clients can't get anywhere else — and a reason they stay with you.

Benefit 01

Free Marketplace Brand Audit

Every brand you introduce gets a complimentary audit of their marketplace exposure — unauthorized sellers, MAP erosion, and recoverable revenue mapped before they spend a dollar.

Benefit 02

20% off BELU™ for life

Your clients get 20% off BELU™ Brand Enforcement monthly plans — permanently, for as long as they're with you. Not a trial. A standing benefit no competing agency can offer.

Benefit 03

White-glove support

Full-service onboarding and support for new and active clients, so every promise you made gets fulfilled — swiftly and without friction.

The discount lives with the relationship. Leave the agency, lose the benefit — which makes your clients stick.
ESQgo · Partner Programpartners@esqgo.com
Partner Program
The Partnership // 06

Built differently —
because we're a law firm.

Professional conduct rules prevent law firms from paying referral fees to non-attorneys. So instead of a one-time commission, we built a partnership that compounds:

Stream 01

Reciprocal referrals

We're in active conversations with $5M–$100M brands — many of them need marketing. You become our preferred referral. That flow can outweigh any fee structure.

Stream 02

Co-marketing & category leadership

“Brand protection + marketing = growth” is a category no one owns yet. Joint content, webinars, and podcast episodes put your agency at the front of it.

Stream 03

Your hedge — and your flywheel

If infringers wreck a client's brand on your watch, that's your loss and your reputation. Enforcement is the hedge. And when a client recovers six figures, that budget gets reinvested in marketing — with you.

Compliance note. Referral relationships are structured to comply with applicable Rules of Professional Conduct. ESQgo does not pay fees or commissions to non-attorneys for client referrals.
ESQgo · Partner Programpartners@esqgo.com
Partner Program
Ideal Fit // 07

Who to send our way.

Established e-commerce and DTC brands with $5M+ in marketplace revenue, active marketplace exposure, and registered IP — facing unauthorized sellers, MAP erosion, gray-market leakage, counterfeits, or listing abuse.
Supplements & Wellness Beauty & Skincare Personal & Home Care Premium Pet Premium Food & Snacks Functional Beverage
Refer when you hear…
Random sellers keep showing up on our listings.
Our pricing is all over the place online.
We don't know who's selling our product — or where they got it.
We filed trademarks, but it didn't stop anyone.
Not a fit: pre-revenue brands, no marketplace presence, or no registered IP foundation. When in doubt, send them anyway — we'll triage and tell you.
ESQgo · Partner Programpartners@esqgo.com
Partner Program
Track Record // 08

Brands you send us
are in serious hands.

$20M+
Recovered for marketplace brands
3,000+
Unauthorized sellers & infringers removed
4.8★
Average client rating (~200 reviews)
As featured in
Bloomberg The Seattle Times NBC FOX USA Today
More wins
Wellness gummies brand
$200K/mo
in marketplace leakage placed under enforcement
First takedowns in 6 days
Organic beetroot supplements
$75K/mo
in marketplace leakage placed under enforcement
First takedowns in 8 days
Founded by a former 7-figure seller-operator. Recognized by SuperLawyers®.
ESQgo · Partner Programpartners@esqgo.com
Partner Program
Case Study // 09

A supplement brand recovered
nearly $10M a year from
gray-market sellers.

6 unauthorized sellers. 17,000+ units a month. One enforcement engine.

Unauthorized third-party sellers had taken over the brand's top-selling ASINs on Amazon, collectively moving 17,000+ units a month — revenue that never reached the brand. ESQgo's marketplace audit identified 6 unauthorized seller accounts intercepting over $830,000 per month, nearly $10M annualized, before it could reach authorized channels. Through BELU™, each seller was systematically removed, the gray market cleared, and that revenue pipeline returned to authorized sales.

With Amazon under control, the brand is now expanding to Walmart — and ESQgo is already ahead of it, clearing the channel before the brand scales in. TikTok Shop is next, where infringers will be removed before they get a foothold.
6
Unauthorized sellers removed
$830K
Per-month revenue recovered
3
Marketplaces — Amazon → Walmart → TikTok Shop
ESQgo · Partner Programpartners@esqgo.com
Partner Program
Make the Intro // 10

Referring a brand
takes about 30 seconds.

1

Email introduction (preferred)

Send a quick intro to partners@esqgo.com — we loop in the right person and take it from there.

2

Warm intro on a call

Introduced us live? Follow up with a short email so we can attribute the referral to you.

3

Share the free audit

Not ready for a formal intro? Send the free Marketplace Brand Audit — the lowest-pressure entry point.

What happens next
1
You intro
2
We audit & scope
3
We enforce & recover
4
You stay looped in
Subject: An intro worth making — ESQgo
Hi [Brand],

I want to introduce you to ESQgo, the marketplace brand enforcement firm we partner with.

They find and remove the unauthorized sellers, gray-market resellers, and counterfeiters eating into your channel — and recover the revenue leaking out of it. Beyond enforcement, their BELU program systematically builds the legal foundation around your brand — the IP infrastructure that protects your margins today and your exit multiple when you're ready to sell.

I'll let you two take it from here. You're in good hands.

[Agency Name]
ESQgo · Partner Programpartners@esqgo.com
Marketplace Brand Protection
& Enforcement · ESQgo, PC
The Partnership

Together, we protect
what brands build.

Champion of revenue growth, meet the master of brand enforcement & IP moat building. BELU makes your clients happier and more profitable while you look like heroes — and it costs you nothing.

Partner with ESQgo
partners@esqgo.com
esqgo.com
ESQgo, PC · Referral relationships are structured to comply with applicable Rules of Professional Conduct. ESQgo does not pay fees or commissions to non-attorneys for client referrals.